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Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
June 15, 2014
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Citation

Ziems and Wong (2014a, June 15). Zodiac brand research in China. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china-